About IDNTY

We all ask ourselves, Who am I? For some, that question inspires a bold journey; for others, it can feel like a big unknown. At IDNTY, we believe that discovering who you are begins with yielding to Jesus Christ. In fact, IDNTY stands for “Identity Defined in True Yielding”—it's a reminder that our true identity is found when we yield to God’s Word and let HIm lead our lives.

Our vision? To build a movement of young people who live, serve, and love like Jesus. And we’re here to make fashion a part of that journey. IDNTY isn’t just about style; it’s about purpose. We design gear that helps you step into your identity in Christ and remind you of your unique calling.

When we talk about “yielding to Christ,” we mean surrendering fully—trusting Him with every choice, every move, and even your style. At IDNTY, we see fashion as a way to express our values and stand out in a culture that often says otherwise.

Our mission is simple but bold:

• Live like Christ – Our lives reflect His message not only in words but in our actions and habits.
• Serve like Christ – We’re here to make a difference, whether it’s helping others, speaking truth, or fighting injustice.
• Love like Christ – Our relationships and actions are rooted in a deep love for God and for people.

Join us in living out this vision. Let’s build a community that’s fearless, grounded, and true to who God made us to be.

With love,
Anthony Williams
Founder of IDNTY Clothing Dept.